From Trend to Timeless Treat
Frozen yogurt isn’t just a dessert, it’s a movement. First introduced in the 1980s, “froyo” gained fame as a lighter alternative to ice cream, then surged in popularity in the late 2000s as dedicated shops appeared worldwide. Now, the trend is back stronger than ever - and it’s here to stay.
Customers are seeking lighter, healthier treats that still feel indulgent, and frozen yogurt delivers perfectly. With about half the calories of ice cream and a rich, creamy texture, it attracts health-conscious adults, families, and anyone craving a guilt-free dessert.
In the UK, frozen yogurt has seen steady growth as more cafés and dessert bars add it to their menus. Industry reports show continued year-on-year increases, fuelled by demand for premium, low-fat, and protein-rich desserts.